Role: Design Direction, Graphic/Pattern Design, Color Design, Animation
DESIGN PROCESS:
The graphic direction of this project drew inspiration from the visual language of luxury monograms, echoing the iconic patterning of brands like Louis Vuitton and Gucci, as well as the storytelling found in collaborations such as The North Face × Brain Dead and Nike × Kith.
Below are visual explorations of shape and pattern built entirely from the Nike Swoosh as the singular graphic unit. The intent of this apparel graphics project was to push repetition and iteration, uncovering new and unexpected patterns through variation of shapes built with the swoosh.
