Now more than ever, people have been using their clothing as blank canvases for self- expression, diving deep into crafting hobbies to spend more time with their hands and less time on screens. Denim has become the latest material to join the party, where artists and athletes are dawning loud and vibrant iterations of an all-time American classic, denim blue jeans.
This project was an open color, material and graphics design brief inspired by denim customizations.
Product Art Direction: Luke Gordon
Color Design: Luke Gordon
Material Design: Luke Gordon
Graphic Design: Luke Gordon
Project Line Manager: Kyle Quan
Product Developer: Mary Binzer
Material Developer: Cailin Chu
Design Assist: Stephanie Doshier
DESIGN PROCESS/INSPIRATION BELOW
