"Bronx Origins" Anniversary Edition

"BRONX ORIGINS" is a project designed to celebrate the 40th anniversary of the Air Force 1 and the birth place of hip-hop, The Bronx. Honoring the two zeitgeists that sparked an everlasting, multigenerational cultural community, this design was created for Nike NYC to celebrate 50 years of cultural influence hip hop has had around the world.

Product Design Art Direction: Luke Gordon
Color Design: Luke Gordon
Material Design: Chris Munar
Graphic Design: Frank Brittain, Luke Gordon
Project Line Manager: Kyle Quan, Tarrick Kabore
Product Developer: Mary Binzer
Material Developer: Cailin Chu
Design Assist: Stephanie Doshier
Lifestyle Photography: Nike Sportswear (Brand Team)
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