DESIGN PROCESS:
Alternative options and design explorations below.
Brand Ambassador Graphics: Frances Tiafoe
Custom tennis apparel graphics designed for Frances Tiafoe, more affectionately known as “Big Foe.” These graphics take inspiration from modern typography, architectural schematics, and infographic language. Within the design, subtle narrative details highlight Tiafoe’s journey, from his roots in the DMV (District of Columbia, Maryland, and Virginia) to coordinates referencing his childhood tennis club.