DESIGN PROCESS BELOW:
Brand Ambassador Graphics: Frances Tiafoe
Custom off-court apparel graphics designed for Frances Tiafoe, more affectionately known as “Big Foe.” These graphics take inspiration from modern typography, architectural schematics and infographic design language. Within the design, subtle narrative details highlight Tiafoe’s journey, from his roots in the DMV (District of Columbia, Maryland, and Virginia) to coordinates referencing his childhood tennis club.