"BRONX ORIGINS"—NEW YORK
"BRONX ORIGINS" is a project created to honor the 40th anniversary of the Air Force 1 and the birthplace of hip hop, The Bronx. Bringing together two defining zeitgeists, this design was created for Nike NYC, honoring the shared roots of sneaker culture and hip hop, marking 50 years of global cultural impact.
"NOLA"—NEW ORLEANS
Rooted in New Orleans, where the Air Force 1 goes by the G Nike, this project celebrates a city that defined bling culture and creative expression. From music to style, NOLA’s influence is bold, fly, and refined, merging the classic white tee aesthetic with iced out jewelry.
"H-TOWN"—HOUSTON
Shouting out the Third Coast and the city of Houston, a.k.a. H-Town, the birthplace of chopped and screwed. Created to honor 40 years of the Air Force 1, the 50th anniversary of hip hop, and Houston’s powerful subcultures, this sneaker pays tribute to SLAB culture. Slow, loud, and bangin’, it stands as a visual echo of the city’s music scene.
"LOS ANGELES"—LA/SOUTHERN CALIFORNIA
Celebrating the city of Los Angeles through a distinct take on workwear and its influence on hip hop and fashion. Built on purpose and grit, workwear speaks through durable fabrics and utilitarian details. From the pioneers of LA’s hip hop sound to center stage at the Super Bowl LVI Halftime Show, it remains a constant in how Southern California artists move, work, and express themselves.
"THE BAY"—SF/OAKLAND/BAY AREA
Inspired by the style of iconic Bay Area hip hop artists, the silhouette of the San Francisco–Oakland Bay Bridge, and the timeless white-tee uniform, this Air Max 1 distills regional identity into a design that celebrates the bay area community. Eclectic materials collide in unexpected ways, where plaid and rugged workwear fabrics sit alongside bold fashion codes like fur, fedoras, and crocodile texture.
"ATL HUSTLE"—ATLANTA
Atlanta and trap music are hustle and flashiness, one foot in the past and one in the future, living and thriving in the duality of so many different Southern experiences. The Atlanta community has something to say; they want to be seen and they want to be heard, and trap music is the embodiment of these pursued desires.
